7 Telltale Signs Your Business Needs a Fresh Website
Did you know that the very first domain on the internet, symbolics.com, founded in 1985, updated its look and feel to stay current? Even the internet pioneers recognized the need to keep up with evolving trends.
For many small business owners, web design can feel like an unnecessary expense. However, it's quite the opposite. As user habits shift and Google algorithms change, your website could be missing out on valuable traffic and potential customers if it's not regularly updated.
So, how do you know when it's time for a website upgrade, or even to build your first site? Below, we've compiled 7 signs that indicate your business could benefit from a new website.
Read on to see if any of these resonate with you!
Believe it or not, a surprising number of American small businesses are operating without a website. While it might be acceptable for an independent gas station in a bustling area, for most businesses, not having a website is a missed opportunity. If you're in this boat, fear not – affordable website design has never been more accessible. Websites today are reasonably priced to host, quick to design, and easy to maintain, especially with the right provider.
They say not to judge a book by its cover, but when it comes to your online presence, appearances matter. Your website's primary job is to attract and engage visitors, guiding them to interact with your site in a way that benefits your business – whether that's making a purchase, requesting a service quote, or booking an appointment. However, studies show that nearly 40% of visitors will leave a site if they find it visually unappealing or outdated. If your website feels like a relic from 2013 instead of 2023, it's time for a redesign.
You're probably glued to your smartphone, and so are your customers. With almost 60% of web traffic coming from mobile devices, it's crucial that your website not only works flawlessly on desktops but also adapts seamlessly to smaller screens. Most modern website builders utilize responsive design, making it easier than ever to cater to mobile users.
You've nailed the first impression, and your site is mobile-friendly, yet you're still not seeing the leads you expected. Low conversions could be a result of your website design not guiding users effectively through your sales funnel. A redesign with clear calls-to-action can make all the difference.
Once upon a time, your website was a magnet for leads. But now? Crickets. If you're experiencing a drop in website-generated leads, your aging site might not be optimized for inbound marketing. It's essential to update your site with valuable, educational content that addresses customer pain points and establishes your expertise.
Google Analytics defines a bounce rate as the percentage of people who visit a single page on your website and then leave without interacting further. A high bounce rate (above 56-70%) suggests that your site may not have enough engaging content to keep visitors interested. Upgrading your site to offer more relevant content and better navigation can lower this rate.
In today's digital landscape, security is paramount. If your website is deemed insecure, it could plummet in Google searches, making it harder for customers to find you. Moreover, visitors are unlikely to trust a site they perceive as unsafe. Ensure your site has at least an SSL certificate for basic trust signals. Depending on your business and data collection practices, you may need even stronger encryption.
If any of these signs sound familiar, it might be time for a website upgrade. Trust your instincts – if they're telling you "yes," then it's likely overdue. Whether your current site is missing critical information, looks outdated, or simply isn't driving the results you want, investing in a new website can revitalize your online presence.
At Digital Spider Web, we specialize in building small business websites that work. If you're ready to take the leap into a fresh, effective website design, reach out to us today. Let's create a digital home for your business that attracts, engages, and converts visitors into loyal customers.
Contact our agency to discuss your new website today. We specialize in affordable web solutions and small business websites that are effective, optimized, and secure.
For many small business owners, web design can feel like an unnecessary expense. However, it's quite the opposite. As user habits shift and Google algorithms change, your website could be missing out on valuable traffic and potential customers if it's not regularly updated.
So, how do you know when it's time for a website upgrade, or even to build your first site? Below, we've compiled 7 signs that indicate your business could benefit from a new website.
Read on to see if any of these resonate with you!
1. You're Still Website-less
Believe it or not, a surprising number of American small businesses are operating without a website. While it might be acceptable for an independent gas station in a bustling area, for most businesses, not having a website is a missed opportunity. If you're in this boat, fear not – affordable website design has never been more accessible. Websites today are reasonably priced to host, quick to design, and easy to maintain, especially with the right provider.
2. Your Current Website is Stuck in the Past
They say not to judge a book by its cover, but when it comes to your online presence, appearances matter. Your website's primary job is to attract and engage visitors, guiding them to interact with your site in a way that benefits your business – whether that's making a purchase, requesting a service quote, or booking an appointment. However, studies show that nearly 40% of visitors will leave a site if they find it visually unappealing or outdated. If your website feels like a relic from 2013 instead of 2023, it's time for a redesign.
3. Your Site Isn't Mobile-Friendly
You're probably glued to your smartphone, and so are your customers. With almost 60% of web traffic coming from mobile devices, it's crucial that your website not only works flawlessly on desktops but also adapts seamlessly to smaller screens. Most modern website builders utilize responsive design, making it easier than ever to cater to mobile users.
4. Your Website Isn't Delivering Results
You've nailed the first impression, and your site is mobile-friendly, yet you're still not seeing the leads you expected. Low conversions could be a result of your website design not guiding users effectively through your sales funnel. A redesign with clear calls-to-action can make all the difference.
5. Business Is Slow, Sales Are Stagnant
Once upon a time, your website was a magnet for leads. But now? Crickets. If you're experiencing a drop in website-generated leads, your aging site might not be optimized for inbound marketing. It's essential to update your site with valuable, educational content that addresses customer pain points and establishes your expertise.
6. Your Bounce Rate Is High
Google Analytics defines a bounce rate as the percentage of people who visit a single page on your website and then leave without interacting further. A high bounce rate (above 56-70%) suggests that your site may not have enough engaging content to keep visitors interested. Upgrading your site to offer more relevant content and better navigation can lower this rate.
7. Your Website Lacks Security
In today's digital landscape, security is paramount. If your website is deemed insecure, it could plummet in Google searches, making it harder for customers to find you. Moreover, visitors are unlikely to trust a site they perceive as unsafe. Ensure your site has at least an SSL certificate for basic trust signals. Depending on your business and data collection practices, you may need even stronger encryption.
Ready for a Website Revamp?
If any of these signs sound familiar, it might be time for a website upgrade. Trust your instincts – if they're telling you "yes," then it's likely overdue. Whether your current site is missing critical information, looks outdated, or simply isn't driving the results you want, investing in a new website can revitalize your online presence.
At Digital Spider Web, we specialize in building small business websites that work. If you're ready to take the leap into a fresh, effective website design, reach out to us today. Let's create a digital home for your business that attracts, engages, and converts visitors into loyal customers.
Contact our agency to discuss your new website today. We specialize in affordable web solutions and small business websites that are effective, optimized, and secure.